Studies show...
VIDEOS ILLUSTRATING CONCEPTS OR PROCEDURES enhance visualization, deepening understanding and retention. We often remember something more the better we are able to visualize it. Furthermore, videos in educational and training settings not only maintain attention but enrich learning by presenting information dynamically, proving the vital role of immersive video content in creating impactful learning experiences.
Chambers, B., Cheung, A., Madden, N. A., Slavin, R. E., & Gifford, R. (2006). Achievement effects of embedded multimedia in a success for all reading program. Journal of Educational Psychology, 98(1), 232-237.
Höffler, T. N., & Leutner, D. (2007). Instructional animation versus static pictures: A meta-analysis. Learning and Instruction, 17(6), 722-738.
Mayer, R. E. (2009). Multimedia learning (2nd ed.). Cambridge University Press.
Mayer, R.E. (2008b). Applying the science of learning: Evidence-based principles for the design of multimedia instruction. American Psychologist, 63(8), 760-769.